Ah, vision. Spent a long time discussing this one with my own trusted advisors, including my wife and good friends. The company vision revolves around freeing your time so you can make your business the biggest, most profitable company in your industry.
I was an advertising executive once, and we used to talk about
things like slogans and brand identity and elevator speeches. The elevator speech is a good one -- if you were in an elevator with someone and you had only the ride to convey the essence of the business, what would it be?
The Dean Group provides outsourcing and advisory services that help small business owners grow their business.
My favorite slogan or brand identity sentence is this one:
Free your mind.
That's my vision for the Dean Group -- our clients choose the services that will free their minds from the operational and administrative clutter that is keeping them from building the business.
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